BUSINESS GROUP CONTENT.
From its modest beginning as a single-factory production in Ancol, Jakarta, Indofood CBP's Noodles Division today operates 16 factories capable of producing over 15 billion packs annually to supply ever-growing demands.
Creative and innovative marketing approaches utilize both above and below the line programs, Indofood CBP has been critical in maintaining and strengthening its brands' awareness. Brands such as Indomie, which is one of Indonesia's most iconic brands, as well as Sarimi, Supermi, and Pop Mie, have been the brands of choice of the Indonesians for so many years.
Today, Noodles Division's products can be found everywhere in Indonesia, from street-side stalls in the capital cities to the local corner shops in the remote area of West Papua, as well as over 50 countries worldwide.
With domestic and overseas growth of the instant noodle market, Indofood CBP is fully committed to continue building Noodles Division for years to come.