About
Ketika mi instan pertama kali diperkenalkan kepada masyarakat Indonesia di tahun 1969, banyak yang meragukan bahwa mi instan dapat dijadikan sebagai salah satu bahan pangan pokok.
Akan tetapi, karena mi instan sendiri harganya relatif terjangkau, mudah disajikan dan awet, Indomie berkembang pesat seiring dengan diterimanya mi instan di Indonesia.
Produk Indomie yang pertama kali diperkenalkan adalah Indomie Kuah Rasa Kaldu Ayam yang saat itu sesuai dengan selera lidah masyarakat Indonesia.
Kemudian pada tahun 1982, penjualan produk Indomie mengalami peningkatan yang sangat signifikan dengan diluncurkannya varian Indomie Kuah Rasa Kari Ayam.
Puncaknya pada tahun 1983, Produk Indomie kembali semakin digemari oleh masyarakat Indonesia dengan diluncurkannya varian Indomie Mi Goreng.
Indomie History
Instant noodles were first introduced and marketed in 1958 in Japan. Due to its practicality and delicious taste, instant noodles were well received and liked by the Japanese. Soon after, its popularity spread throughout the world including Indonesia.
Indomie was one of the pioneers of instant noodles in Indonesia. The Indomie brand was launched formally in 1971. Hard work, perseverance and innovation were the key factors that made Indomie flourished to be the largest instant noodles producer in Indonesia. After more than four decades, Indomie still holds those values dearly and still maintain its reputable standing.
Indomie was first introduced in Australia in the 1990s. It began with the Indonesians bringing in Indomie themselves as they started their university lives in Australia. It has grown in popularity due to its delicious authentic mi goreng taste. Today, Indomie has become a well know snack for many Australians, particularly the university students. It is now the no.1 Mi Goreng in Australia.
