CalciSkim Steps-in as a Solution for Women Who Wish to Look Good Longer Inside and Outside
14/03/2014
Today's lifestyle requires women to always present themselves in their best performance, be it in professional life as well in their personal life. Those who are in their productive age, particularly between 20-30 years old, generally pay more attention to external appearance instead of their internal health quality. This topic was discussed in a talk show session marking the re-launched of CalciSkim, non-fat high calcium milk completed with CBP™, vitamin D, protein and FOS, produced by PT Indolakto the business unit of PT Indofood CBP Sukses Makmur Tbk ("ICBP"), today at Sudirman Plaza Indofood Tower.
"We saw women today, especially who live in urban cities, have the opportunities for an optimum self-actualization. More than 55% of women in their productive age who live in urban area are workers. To them, there is this social pressure and high demand to always perform in their best shape, to appear in their finest term and for being fashionable during their long hour of activities.", stated Chief Marketing Officer (CMO) ICBP, Anastasia Sutadji. "Women want to stay active, look beautiful and willing to do experiment in the way they dress. Beyond conscious, health - predominantly bones health - is being excluded from their frame. Women often think that outside look on body are more important, whereas in reality, bones health quality declines faster than any other outside part of appearance."
Corporate Marketing Manager ICBP, Prita Utami added, "Indomilk as one of the leading dairy brands in Indonesia, looked into the opportunity to reach young adult women group which is currently not being managed optimally. Optimum benefit from calcium will be experienced only if it is being consumed since the earliest stage, that is before the bones reach their peak mass stage - or at the age of 30. To convince this group age, who is normally focus only on today's self-actualization, we take relevant approach by offering a solution so that women can be active and look good longer."
CalciSkim presents an integrated concept of Complete Bone Protection. Brand Manager CalciSkim PT Indolakto, Ivy Irawati explained, "CalciSkim is equipped with complex formula consists of important nutrition including the calcium, vitamin D, Prebiotic Fructo Oligo Saccharide (FOS) or fiber, and CBP™ (Colostrum Bone Protein) - an active component which helps accelerate bones regeneration process. CalciSkim also promotes healthy life and a fashionable look that support healthy bones."
Medical Sport Specialist, dr. Grace Tumbelaka, Sp.K.O who pays attention to current lifestyle accentuated, "The young group is usually care less about their internal organs health by seeing that bones problem is an exclusive issue for the old people. For today, they pay attention mostly only to their external beauty. In fact, one's health quality - including the bones health quality - may be older than her real physical age. Ostheoporosis or the declining bones mass is one among many problems faced by the bones. The threats, unconsciously, may come from the daily lifestyle."
Nutritionist, Dr. dr. Inge Permadhi, MS, SpGK, described, "Calcium is one of the most important minerals to body which mainly functions to protect bones health. Our body system is continuously replacing small portion of calcium in the bones with the new one, known as bone remodeling process. To keep our bones density, we will need adequate calcium intake obtained from our diets. Unfortunately calcium cannot be produced naturally by our body, and therefore must be obtained from outside source. High calcium milk is the best form of calcium easy to absorb by the body."
She complemented that phosphate in milk, is another essential component important to form a strong bones. While vitamin D and fructo oligo sachharide (FOS) fiber are known to help absorbing calcium from the gastroduodernal (the digesting canal).
Nevertheless, for a perfect bones health, it is necessary to run a health life, "Besides consuming sufficient calcium quantity important for the bones, strengthening exercise in moderate intensity needs to be done regularly at least 30 minutes on daily basis, because bones basically needs to be trained and pressed by burden eventhough may not be over capacity," dr. Grace added.
Putting balance weight on bones can be managed by a simple tips, keep a standard load of bags or carried things not more than 10-15% of the total body mass. While to keep the overall body balance and to prevent aching on the knee and the backbone, it is recommended to not wearing shoes with heels over than 5 cm.
"Therefore, please start taking good care of your bones deposit wisely to make you look good longer. It's never too late, bones density must be invested since the earliest stage, do not wait until you grow old, start taking more calcium now!", dr. Inge concluded.
"We saw women today, especially who live in urban cities, have the opportunities for an optimum self-actualization. More than 55% of women in their productive age who live in urban area are workers. To them, there is this social pressure and high demand to always perform in their best shape, to appear in their finest term and for being fashionable during their long hour of activities.", stated Chief Marketing Officer (CMO) ICBP, Anastasia Sutadji. "Women want to stay active, look beautiful and willing to do experiment in the way they dress. Beyond conscious, health - predominantly bones health - is being excluded from their frame. Women often think that outside look on body are more important, whereas in reality, bones health quality declines faster than any other outside part of appearance."
Corporate Marketing Manager ICBP, Prita Utami added, "Indomilk as one of the leading dairy brands in Indonesia, looked into the opportunity to reach young adult women group which is currently not being managed optimally. Optimum benefit from calcium will be experienced only if it is being consumed since the earliest stage, that is before the bones reach their peak mass stage - or at the age of 30. To convince this group age, who is normally focus only on today's self-actualization, we take relevant approach by offering a solution so that women can be active and look good longer."
CalciSkim presents an integrated concept of Complete Bone Protection. Brand Manager CalciSkim PT Indolakto, Ivy Irawati explained, "CalciSkim is equipped with complex formula consists of important nutrition including the calcium, vitamin D, Prebiotic Fructo Oligo Saccharide (FOS) or fiber, and CBP™ (Colostrum Bone Protein) - an active component which helps accelerate bones regeneration process. CalciSkim also promotes healthy life and a fashionable look that support healthy bones."
Medical Sport Specialist, dr. Grace Tumbelaka, Sp.K.O who pays attention to current lifestyle accentuated, "The young group is usually care less about their internal organs health by seeing that bones problem is an exclusive issue for the old people. For today, they pay attention mostly only to their external beauty. In fact, one's health quality - including the bones health quality - may be older than her real physical age. Ostheoporosis or the declining bones mass is one among many problems faced by the bones. The threats, unconsciously, may come from the daily lifestyle."
Nutritionist, Dr. dr. Inge Permadhi, MS, SpGK, described, "Calcium is one of the most important minerals to body which mainly functions to protect bones health. Our body system is continuously replacing small portion of calcium in the bones with the new one, known as bone remodeling process. To keep our bones density, we will need adequate calcium intake obtained from our diets. Unfortunately calcium cannot be produced naturally by our body, and therefore must be obtained from outside source. High calcium milk is the best form of calcium easy to absorb by the body."
She complemented that phosphate in milk, is another essential component important to form a strong bones. While vitamin D and fructo oligo sachharide (FOS) fiber are known to help absorbing calcium from the gastroduodernal (the digesting canal).
Nevertheless, for a perfect bones health, it is necessary to run a health life, "Besides consuming sufficient calcium quantity important for the bones, strengthening exercise in moderate intensity needs to be done regularly at least 30 minutes on daily basis, because bones basically needs to be trained and pressed by burden eventhough may not be over capacity," dr. Grace added.
Putting balance weight on bones can be managed by a simple tips, keep a standard load of bags or carried things not more than 10-15% of the total body mass. While to keep the overall body balance and to prevent aching on the knee and the backbone, it is recommended to not wearing shoes with heels over than 5 cm.
"Therefore, please start taking good care of your bones deposit wisely to make you look good longer. It's never too late, bones density must be invested since the earliest stage, do not wait until you grow old, start taking more calcium now!", dr. Inge concluded.